From Art to Product Design
Product and UX/UI Designer with 8+ years of multidisciplinary experience spanning visual design, UX research, design systems, and product collaboration. Backed by a Bachelor’s in Fine Art (Honors) from the National College of Arts, I combine strong visual craft with UX research and systems thinking to create intuitive, accessible experiences. Alongside my product work, I maintain an active fine art practice, with work exhibited nationally and internationally and recognized by platforms such as NASA Webb and The Aleph Review, sharpening my approach to visual storytelling and critique.
Experience
SYSTEMS LIMITED | Senior Consultant UX/UI
March 2026 – Present | Lahore, Pakistan
Collaborating with cross-functional teams and clients to understand requirements and translate them into intuitive, effective user experiences.
Designing clean, scalable interfaces that simplify complex workflows for diverse user groups.
Maintaining consistency and quality across projects by applying and contributing to reusable design patterns and systems.
PAISMO | Senior Product Designer
Apr 2025 – March 2026 | Lahore, Pakistan
Architected the enterprise-grade redesign of the Paismo web application, scaling the platform architecture to support complex HR workflows and improving user retention by 40%.
Spearheaded the creation of a centralized Design System, developing 300+ documented components and design tokens that reduced development handoff time by 12%.
Directed the strategic redesign of the marketing website, aligning visual language and messaging with enterprise SaaS standards, resulting in a 25% increase in lead quality.
Collaborated with Product and Engineering leadership to define the 2026 roadmap, ensuring UX debt was prioritized alongside high-impact feature delivery.
Owned end-to-end Design QA for all feature releases, collaborating with engineers to eliminate visual inconsistencies and technical debt prior to deployment.
UX/UI Designer | Sept 2024 – Apr 2025
Pioneered the UX function as the first dedicated UX hire, introducing a formal research framework, user interview protocols, and iterative testing where only UI existed previously.
Implemented A/B testing and usability testing cycles, validating design hypotheses for core HR modules that led to a 80% reduction in user-reported errors.
Translated high-complexity regulatory requirements into intuitive, step-based flows for non-technical users, ensuring compliance while maintaining high usability.
Streamlined end-to-end product design from problem framing to high-fidelity handoff, establishing a consistent delivery cadence in an Agile environment.
ILSA INTERACTIVE | Senior UX/UI Designer (Team Lead)
Jan 2024 – Sep 2024 | Lahore, Pakistan
Accelerated from UX/UI Designer to Team Lead within 6 months, eventually managing a team of designers and overseeing design direction for 30+ SaaS and web-based products.
Managed the full design lifecycle for high-value client projects, partnering with the CEO and stakeholders to align UX strategy with aggressive business expansion goals.
Standardized design reviews and critique frameworks, improving cross-functional collaboration and raising the average quality of UI output across the department.
Led the full redesign of the corporate website, improving accessibility (WCAG) and information architecture, which increased site engagement by 20%.
UX/UI Designer | Aug 2023 – Jan 2024
Executed brand-aligned digital assets and pitch decks that directly contributed to the acquisition of 09 high-value enterprise accounts.
Unified visual communication across digital channels, ensuring a consistent brand voice for all B2B marketing campaigns.
GOVERNMENT OF KHYBER PAKHTUNKHWA | Graphic Designer
Sep 2022 – Feb 2023 | Remote
Developed accessible public-sector communication assets, reaching a diverse user base by prioritizing legibility and simplified information hierarchy in digital and print.
LAHORE GRAMMAR SCHOOL | Art & Design Educator
Sep 2020 – Dec 2022 | Lahore, Pakistan
Cultivated creative problem-solving frameworks for students, emphasizing the fundamentals of visual communication and iterative design thinking.
Skills
Education
NATIONAL COLLEGE OF ARTS (NCA) | Bachelor of Fine Arts
Jan 2017 | Lahore, Pakistan * Honors in Thesis (Specialization in Printmaking)
